Daily Brave

HOW THICK SKIN WORKS

100 Days of No

The deal

Once a day, ask for something you expect to be refused. A discount, a favour, the last croissant. Then log what actually happened.

The science, simply

It borrows from exposure: meet a fear often, in small doses, and it tends to lose some of its sting. So start small. Asking the time counts.

The honest bit

A no can really hurt, and nobody has proven this works long term. Go at your own pace, skip a hard day, and talk to someone if it lands heavy.

THICK SKINHow it works